We’ve turned it up to 11 this week, with the official launch and funding announcement for our latest client, ScriptRock, who we met through our work with Sydney’s Startmate incubator program.

Startmate offers its startups three months’ office space and mentoring, a $25k cash investment and a big investor pitch roadshow in Australia and the US for the startups lucky enough to be accepted into the program.

One of the most promising startups in the 2012 intake was enterprise software startup ScriptRock, a three-guy team with an elegantly simple solution to the problems of testing complicated corporate IT systems. 

Investing in ScriptRock

One thing led to another, and TNA’s Alan Jones became one of several investors in a $1.2M funding round designed to kick-off ScriptRock’s sales and marketing efforts and US market entry.

Alan isn’t exactly a well-known industry figure, but many of the other people also investing in ScriptRock are — PayPal co-founder and Facebook early investor Peter Thiel, for instance, Scott Petry (Postini, Authentic8), Mark Jung and Bruce Graham (IGN, Worldtalk), incubator funds 500 Startups and Startmate (for a second investment), Paul Bassat (Seek), Matt Dickinson (Growth Angels), Anthony Marcar (Grabble) and Larry Marshall.

This was big news, but how does a three-person startup help get that news out?

Launching ScriptRock

For this launch announcement we assisted Starfish with the distribution and follow-up of the media announcement, getting the story out on the press wire via MediaNet (another new client) and booking interviews with journalists. We’re not a media relations agency, nor would we ever aspire to be, but our team includes ex- trade press editors and publishers, media relations professionals and well-known bloggers and Twitter users. And we know tech startups!

During the Startmate incubation program we’ve also helped ScriptRock with investor pitch training, and accompanied them (and other Startmate startups) on some of their meetings with potential partners and investors in the US.